| # | Person-Source | Ready? | Title | Moral | |
| Anonymous
( 1 Story ) |
| |
| Edward Happ ( 619 Stories ) |
| |
| Kevin MacRitchie ( 1 Story ) |
| |
| Lee Steuber ( 2 Stories ) |
| |
| Mike Kelley ( 1 Story ) |
| |
| Paul Hawken ( 1 Story ) |
| |
| Stephen Denning ( 2 Stories ) |
| |
| Steve Happ ( 2 Stories ) |
| |
| 91 | | Yes | Cajun Popcorn | If it doesn't meet the customer's unique needs, it's not excellent service. | |
| 92 | | Yes | The Missing Hotel Coupon | Trust that the customer wants to do the right thing | |
| Tom Peters ( 1 Story ) |
| |